MyPostItSecret – Really Lame Marketing
So while browsing myspace (yeah, I know…), I found some kind of link to a viral marketing site. In it, you take a look into the room of a college bound girl who tells all of her darkest secrets. Unfortunately, they all have to do with Post-It products.
Yes, post-it is trying to get teenagers to use their products. They’re using a model who sounds waaayyy too into post it notes:
“I have a rating system for friends. I put my friends’ phone numbers up on the wall with post-it specialty notes. The arrows point up or down depending on who’s on my list of favorites.”
Wait. This girl has friends!!??
This is probably the worst ad campaign I have ever witnessed. Does Post-it think they’re fooling anyone? Maybe their plan is to get publicity by having snarky bloggers write about how bad this is…
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You probably work in advertising and are just jealous that you couldn’t come up with something so good. Besides, if they didn’t approach that site the way we did – it wouldn’t be marketing! Duh. And “worst campaign” – I think not. And yes, there ARE people who are freaks like Nicole when it comes to using Post-its – some admit it, others don’t even realize how much they are using their stuff. So there.