Tropicana 2.0
While I was grocery shopping last week, I noticed something incredibly awesome. Tropicana (my oj of choice) had changed the design of their box! Now, I liked the old design, but it really was looking a bit 2008. The new one looks really sweet.
I like how the orange juice is displayed in some kind of pseudo wine-glass that no one would ever really drink orange juice in. You can’t see from the picture, but the glass also runs along the other side of the box as well. Also, kudos to whoever decided to stick the leaves next to the orange cap, making it look like an orange! So genius.
I also really like the logo. Just a simple font in one color, no gradients. New Tropicana box designer: I salute you!
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Hey, I know I’m posting a comment on this a bit late, but I was just searching for pictures of the new box and I saw your post (I have a friend who doesn’t drink orange juice, and I wanted him to see what the cap looked like). Your post is titled Tropicana 2.0, but what I really like is how un-2.0 the whole design is. No gradients, no reflections, nothing overdone; just old-school design mixed with creativity. This new box shows that traditional design can still be beautiful, creative, and effective.
So this post is particularly relevant to me for a couple reasons:
Kate: Can we be BFF? I am also pretty crazy when it comes to OJ. Did you know they’re changing the design back to the old one? Here’s how much I like the old design: I am keeping archival examples of the box design on my shelf. I finally got one with the orange-shaped cap! I saw one with the leafs (for some reason there’s a number of variations) at Whole Foods today but didn’t get it. Maybe I should’ve!!! Anyway, yeah, OJ is the best. And I’ve had to drink OJ out of interesting cups myself because there were no clean ones. Maybe we’re the same person!